- Self esteem
- Career decisions
- LGBT concerns
About Wing
Wing Yi "Jade" Cheung is a BACP counsellor with eight years' experience working in the United Kingdom and Hong Kong. She focuses on issues such as low self-esteem, LGBT concerns, trauma and abuse, career decisions and coping with life changes. Jade works with people who feel stuck after a change in work, relationships or health and who want clearer direction about what matters next.
In sessions she listens for the patterns that keep someone feeling stuck. She uses practical talk and evidence-informed techniques to help people notice unhelpful thoughts and test new behaviours. Sessions are conversational and aim to link feelings and actions to everyday choices.
Jade draws on a mix of approaches including Acceptance and Commitment Therapy, Cognitive Behavioral Therapy and Attachment-Based Therapy. She also uses elements from Dialectical Behavior Therapy and Client-Centred Therapy to support emotional regulation, relationships and self-understanding. These methods are used to address things like abandonment, shame, body image and social anxiety.
People often come to her worried about commitment issues, communication problems or a sense of emptiness. She helps people explore values, boundaries and realistic steps toward change. Conversations may include practical exercises, reflection and behavioural experiments to try between sessions.
Jade offers sessions in English, Mandarin and Cantonese. Sessions use a subscription model that can be cancelled at any time. To start, people complete a short questionnaire and schedule a first meeting through the site.
Approaches used in online sessions
Acceptance and Commitment Therapy (ACT) helps people clarify what matters to them and take action aligned with those values while learning to live with difficult thoughts and feelings. It is often used for issues such as low motivation, life changes and persistent self-criticism.Cognitive Behavioral Therapy (CBT) focuses on spotting unhelpful thoughts and testing practical changes in behaviour. It can help with social anxiety, body image concerns and everyday coping strategies.
Attachment-Based Therapy looks at how early relationship patterns affect current connections and emotional responses. This approach can be useful for work on abandonment, commitment issues and communication problems.
Finding the right approach is part of the work. The therapist will collaborate with clients to choose methods that match their needs, goals and preferences. Sessions can combine techniques and will be reviewed as progress is made.
Confirm the session formats available before booking, as the biography does not specify formats. Online sessions can make it easier to fit therapy into daily life by removing travel time and allowing shorter check-ins when needed. They also allow sessions in different languages, such as English, Mandarin and Cantonese, which can help people communicate more clearly.
Areas of expertise
Primary focus
Also works with
Additional focus areas
Therapeutic approaches
Experience
8+ years
Listed in
United Kingdom
Languages
English, Mandarin, Cantonese
Frequently asked questions
What concerns does she help with?
She works with low self-esteem, LGBT issues, trauma and abuse, career questions and coping with life changes, plus related issues such as shame, body image and social anxiety.
How would she approach feeling stuck?
She combines conversational talk with practical techniques from ACT, CBT and attachment work to identify unhelpful patterns and try small behavioural experiments.
How much experience does she have?
Jade has eight years of professional experience working in both the United Kingdom and Hong Kong.
What are her credentials and where is she based?
She is registered with the British Association for Counselling and Psychotherapy (BACP) and practises in the United Kingdom.
Which languages are available for sessions?
Sessions are offered in English, Mandarin and Cantonese.
Can people outside the UK work with her?
International clients are not currently accepted.
How are sessions priced?
Cost varies with location and sessions are provided through a subscription model that can be cancelled at any time.
What do I do to begin?
Select the See online therapy options button, complete a short matching questionnaire, and schedule your first session through the site.
Online talk therapy is not emergency care. If you are in danger, use the crisis numbers.